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What’s Your Buzzword?

Lenore T. Rose
9 min readMar 30, 2021
Tonya Santos — Unsplash.com

It wasn’t long ago when I was finding myself troubled by the overuse of emotional manipulation in corporate advertising. Disturbed by the observations of a misguided America herded and manipulated into selling our emotions by the pound, and for mere pennies on the dollar. Our children are sold down the river of hope by a clown, while they believe in a cardboard box full of obesity and death. Just as big business has come to run our government and banks with the use of targeted slogans or trendy buzzwords, politicians have been doing this for over a hundred years.

In today’s world of bailouts and backroom handshakes, corporate censorship, and discretionary funding — they all mean pretty much the same thing. Words have become as meaningless as the trendy buzzwords used to sell us the campaigns the elections are run on. Recently the Obama administration had been tagged with using “compassion as its new campaign buzzword. I started to think about the meanings behind the words chosen behind what the individuals were selling. What makes a man title a book The Audacity of Hope, then run a trendy political campaign on HOPE? Did we forget when Clinton told us I believe in a place called Hope? All right after Jesse Jackson tried to convince us all to Keep Hope Alive?

Hope is an entertainment of illusions, the ringleader in the propaganda circus. A choice, not an echo. A cure for the

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Lenore T. Rose
Lenore T. Rose

Written by Lenore T. Rose

Creative spirit. Overworked human. Idea developer. Poet. Artist. Animal rescuer.

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I am alive, I am alive, and that is the best I can do. My love has dressed me like a clown.

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